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The Clubhouse star Bomani X has begun offering his own $BOO Coin currency and the Twitch creator FanHOTS has introduced $FAN Coin fans who hold the coin can use it to choose which character he will play in online games.Īs creators concoct new ways to monetize their followings, Elijah Daniel, 26, a creator in Los Angeles, is helping followers put a price on the creators.
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Fans can purchase the creator’s currency and use it to unlock exclusive or unreleased content. Rally.io, a crypto platform, allows creators to start their own digital currency in order to build independent economies with their fans.
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The crypto world has also proved enticing for creators looking to monetize interactions. “We let creators take any place they make money, whether it’s a YouTube video or Shopify store, and split the revenue with other creators.” “We think the future of creator monetization is collaboration,” said Joseph Albanese, the C.E.O. Another new tool, called Stir, is seeking to help creators split money for videos they make together. Smith said the platform reserves the right to ban users who post polls that are offensive, inappropriate, dangerous or break the law.Ĭollaborations between stars (and up-and-coming creators) are also increasingly more easily monetized. Cameron has also allowed fans to dictate what he watches, what video games he plays and the name of his pet hamster.) It’s surprising how many people vote and what they vote for.” (Mr. “It’s not like, oh, I secretly do the other thing. “When they vote, I do the thing they vote for,” he said. Cameron said he didn’t really want to play dodgeball because it could damage a fence in the yard, but the fans had spoken.) In the background of the video his friends shouted “catch!”Īlas, 78 percent of fans voted dodgeball. He proceeded to ask his fans what game he should play with friends: dodgeball or catch. You can actually control things I do throughout the day and vote on it and then I will show you if I end up doing the stuff you voted for.” “Have you ever wanted to control my life?” Lev Cameron, 15, a TikToker with 3.3 million followers, asked in a recent video posted to NewNew.
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“We’re building an economy of attention where you purchase moments in other people’s lives, and we take it a step further by allowing and enabling people to control those moments,” she said. “By monetizing each aspect of their life, they can extract value from everyday interactions.”Ĭourtne Smith, the founder and chief executive of NewNew, said the company was “similar to the stock market” in that “you can buy shares, which are essentially votes, to be able to control a certain level of a person’s life.” “Creators are burning out, but their fans want more and more,” said Jen Lee, 25, the founder of a popular creator economy community on Discord. Fans purchase voting power on NewNew’s platform to participate in the polls, and with enough voting power, they get to watch their favorite influencer live out their wishes, like a real life choose-your-own-adventure game. For example, a creator can use NewNew to post a poll asking which sweater they should wear today, or who they should hang out with and where they should go.